About Us

Where strategy

meets execution.

We are a boutique consulting firm that works at the intersection of institutional rigor and hands-on execution. From financial modeling and growth strategy to CRM buildouts, digital marketing, and tech stack implementation — we take engagements all the way from insight to outcome.

Bilin Joseph

Founder & CEO

Leads firm strategy, client relationships, and all engagement oversight. He brings 7+ years across real estate investment, institutional advisory, and operating execution — from underwriting and DCF modeling to capital planning across 10+ concurrent institutional portfolios, advising universities and foundations on nine-figure real estate decisions.

Cherry Gong

Finance & Strategy Sr. Consultant

Owns financial analysis and modeling across client engagements, with deep experience in FP&A, scenario modeling, and unit economics built across $100M+ client portfolios. She translates financial signals into strategic recommendations — from margin analysis and resource allocation to operating model design and growth strategy for founder-led businesses.

Matthew Hess

Technology & Cyber Sr. Consultant

Leads technology stack evaluation, security architecture, and business operations infrastructure for client engagements. His expertise spans the Microsoft suite as well as CRM buildouts, payment integrations, and multi-channel marketing automation. He brings both compliance depth and hands-on implementation capability.

Luke Chen

Go-to-Market Lead

Leads technical go-to-market execution, translating product and growth strategy into shipped, scalable systems. He brings full-stack engineering depth combined with hands-on experience in enterprise procurement, CRM integration, and cross-functional product delivery.

Febin Joseph

Product Marketing Manager

Leads product strategy and marketing execution for client engagements — from 0-to-1 roadmaps and PRD writing to full-funnel Meta and Google Ads programs, creative testing frameworks, and performance attribution dashboards. He bridges engineering and marketing, having shipped production features while running paid acquisition programs and building automation workflows that help founder-led businesses grow without adding headcount.

Hunter Khotphom

Operations & Execution Lead

Owns the operational engine behind client engagements — from SOPs and workflow design to accounts payable/receivable, financial reporting, and CRM automation. His background spans logistics, real estate, and multi-location facility operations, giving him a ground-level fluency in the processes that make businesses actually run.

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